Coffee Dreamers of Texas, a relatively new coffee shop located on the west side of Fort Worth at 750 Alta Mere Dr. just north of Ridgmar Mall, which opened its doors in November 2011, brewed not only coffee, but also a lot of controversy by having their baristas wear a “Daisy Duke” type of uniform which exposed the employees midriffs.
Coffee Dreamers owners, husband and wife team Kim and John Holland, say they wanted a Texas themed outfit for the baristas to wear, but it appears some of the female patrons don’t care for the uniform. John said “We never intended to offend anyone with the uniform”.
He also stated “This has gotten way out of hand. Many people have called on the phone asking if we were the coffee shop with the bikini baristas, baristas in lingerie, g-strings and a host of other types of outfits, and I keep telling them they have been totally misinformed about our baristas attire”. Holland says he and his wife had always intended for the focus to be on the private blend coffee they serve and the unique comfortable and relaxed atmosphere offered in their shop, not the baristas outfits.
John feels because he described the outfit on their website as a “Daisy Duke” type uniform, the focus shifted. He also states while many women who come to the shop regularly are not offended at all by the outfits and actually think they are cute, there are a few who have spoken up either in person or through emails, and in voicing their opinions have stated that although the coffee is a great alternative to the national chains in both flavor and price, they won’t be back unless the girls cover up their stomachs.
John said, “Since we opened our doors, we’ve been monitoring the feedback, and since the last thing my wife and I wanted to do was to offend anyone, we decided to tone down the outfit by having the baristas wear a shirt under the pearl-snap top which will cover the midriff, but will still keep the uniform in line with our Texas theme, and instead of calling it a Daisy Duke type outfit, I’ve learned my lesson and now refer to it as a country type uniform”.