Cedars Woodfire Grill, a new fast casual concept with a fresh approach to the restaurant business, announced today a second restaurant location opening in Frisco on Monday, Aug. 6, 2012.
The grill will open its doors at 4710 Preston Road on the southeast corner of Preston and Lebanon. Cedars is a North Texas born concept targeted at people of all ages who enjoy great food and live active lifestyles. The first Cedars restaurant is on 6509 West Park Blvd. in Plano.
Founder Randy wanted to create a restaurant serving delicious food that would also provide the nutrition to fuel people’s active lives. “Cedars was born at the intersection of culinary art and nutritional knowledge,” says founder and Chief Eating Officer Randy Gier. “Our mission is to help people eat well, live well and feel good.”
There are no freezers, no fryers, and no microwaves at Cedars. Ingredients are carefully chosen and include all natural meats and fresh produce prepared daily in a scratch kitchen. Everything is cooked to order on a large open grill in the heart of the restaurant. Dry heat is not only the healthiest way to cook, but it fills the dining room with warm aromas from the fresh grilled food.
“The truth is that I used to absolutely love fast food for the taste and convenience. But that didn’t mesh with an active lifestyle as a marathoner. My co-founder Laurie Curtis, a mother who knows how hard it is to get kids to eat healthy foods, helped create a new kind of restaurant where the food was still quick and delicious, but also good for you,” said Gier
Menu choices are listed on digital board and orders are placed at the counter, while servers bring food to your table. Guests can start up a conversation with the Grill Boss while they watch their food being freshly prepared in the open kitchen, or can chill with a beverage in the dining room.