Leanne Holley, editor of Texas Wine and Trail Magazine saw my piece about Go Texan wines being 0% Texas fruit and sent me this picture, taken by wine enthusiast James Freeman, of a billboard next to I-635 in Dallas. According to what it says, Go Texan fruit and vegetables have to be grown in Texas. Why doesn’t the Go Texan program have the same 100% rule for Texas wine?
It can’t be because the wine is made in Texas. A Go Texan wine can be made from two finished California bulk wines shipped in by tanker. Blend them and bottle and label the result in Texas. The operation requires zero winemaking skill. Indeed, the current Go Texan wine rules almost look as though they were set up to encourage any 1.6 GPA college graduate with a large outstanding college loan balance to go out, get a winery permit, and re-label California jug wine as Amoral Red.
Time for the Texas Department of Agriculture to take the rule they correctly applied to fruit and apply it to all fruit (i.e. wine) and make Go Texan wine contain 100% Texas fruit.