Yesterday I received an interesting invitation to a cocktail event that put me in a roomful of some of the areas best bartenders. The event was hosted by Ketel One Vodka and the objective was to learn more about glassware and how they might affect a particular drink.
Ketel One selected Michael Martensen of Cedars Social to lead the day, make one cocktail and serving it in a variety of glasses to prove the point that the glass is a major influence on the over all experience.
The event was held at Marrs Art Studio and the participants were expected to actually make their own glassware with master glass-blower Aaron Tate. This added a kicked up element of fun for what normally might be a simple mixer. Tate has been blowing glass for about 18 years and primarily creates art pieces for the studio. He mentioned that he loved the fact that he is using the same tools that have been available in glass blowing for 800 years.
The drink made this day was Martensen’s play on a traditional French 75 using Ketel One, sparkling wine, lemon, sugar, fresh berries and orange blossom water misted to finish the cocktail.
“The snifter concentrates the aroma and allows you to fully experience this type of drink. Then we will use a Old Fashion glass which will open it up a bit. When we use a Tom Collins glass you won’t be able to get your nose into it, and it closes off the aroma. It’s really about using the proper glass,” said Martensen.
Cedars Social uses 14 different glasses and each is used to enhance the individual drink.
The brand representative for Ketel One, Brooke Rossman, travels the state educating the industry on various aspects of making the drink experience the very best it can be. This event drove home an important point and will host another glass blowing class next week. Brooke is offering one of craveDFW’s readers to join her at the next event and will select one reader at random.
To win a seat at the Ketel One/ Marrs Studio event leave a comment below and be available February 28, 2012 between 2 and 4pm. Cocktails and food will be served. One reader will be selected at random and notified Friday morning.