Dee Lincoln Opening In Fort Worth

Dee Lincoln, creator/founder of Dee Lincoln Steak Bar – a casual steakhouse with prime cuts and gourmet burgers – has secured a location in Fort Worth. Located at 3280 West Seventh St. in the Museum Place project, the expected opening date is first quarter of 2015 and will mark the third location for the concept.

Lincoln says, “I am very excited to build a brand that truly has a soul. I like that this restaurant appeals to the younger generation as well as the older.” Lincoln appreciates the importance of keeping her fans happy through multiple decades, while at the same time appealing to a younger diner. She recognizes the value of evolving in this industry and accepts the challenge of delivering on the expectation of the ever-changing and educated diner in today’s world, while also staying true to the core of her brand.  

Although both the Uptown Dallas and Plano locations are doing business as Dee Lincoln Steak & Burger Bar, going forward Lincoln has made the decision to delete the ‘Burger’ portion of the name. This decision came only after careful consideration and many months of recognizing her customer base. Lincoln explains, “ As a growth model, it is in our best interest to eliminate confusing the potential guest. Dee Lincoln Steak Bar is a casual but chic steakhouse that also happens to have a nice presence of gourmet burgers on the menu. The concept was designed with a lower price point than expected from a traditional steakhouse while still delivering the same high quality that I am known for in this industry.”

Lincoln recognized the great opportunity in Fort Worth early on when she opened her first steakhouse there, nearly 20 years ago. She says, “ The city is on fire; this location is very important to my concept, and I look forward to a new era with friends who have embraced me for many years.”

The Fort Worth restaurant will measure 5300 square feet and will have 180 seats inside (including bar and community table) and two patios.