Primo Brothers Pizza owner Luan Vraniqi has a history with pizza. In the late ‘60s his father and two uncles, who originated from Albania, worked for several pizza parlors, in nearly every capacity, before they opened their own place in the mid ‘70s. Here they became known for their New York style pizza and sub sandwiches. As a boy, this is where Luan, a Brooklyn native, began to consume the pizza business and when early notions of his own restaurant burgeoned.
In the 80’s the same family brought their own special version of the New York-style pizza to Dallas and soon gained a huge following with Brother’s Pizza. Dough made fresh daily with fresh ingredients drove the restaurant to stand out. Other Italian favorites including subs, pasta and salads were also popular.
In 1996 Luan Vraniqi attended the El Centro Culinary Program following High School and began operating the restaurant in 1996. He soon renamed the restaurant Primo Brothers Pizza to distinguish them from other non-associated Brothers pizza restaurants.
Primo Brothers is tucked away in a shopping center in Lake Highlands at 9310 Forest Lane, Suite 334. A recent visit noted many loyal patrons from around the area. Primo Brothers is BYOB and many of the same patrons take advantage of the very affordable menu, tasty menu offerings and the BYOB option.
For the next six months Luan is offering a different pizza each month with a unique international flavor he personally concocts. The September pie is called Oktoberfest, and is filled with some rather unusual ingredients such as hand shredded brats, potatoes and a smattering of sauerkraut on top of his thin and crispy crust and a very special sauce. This may sound a bit crazy, but the pie is amazing. Each bite is loaded with toppings, and can be very filling. The Oktoberfest can be ordered by the slice, or by the whole pie.
Next month Luan promises a “punjab” pizza. The very thought has us extremely excited.
Primo Brothers is also celebrating National Pizza Month by offering a complimentary whole pizza, of any choice, to the guest who tosses the best dough in their daily dough lesson. Each morning that Primo Brothers is open in October (Monday-Saturday) guests can arrive at 11 am, receive a quick lesson on how to toss pizza dough and then compete for a complimentary whole pizza of their choice.
The best pizza dough toss is conducted and judged by Primo Brothers owner, Luan Vraniqi, who has more than 30 years in the pizza industry. “A skilled dough toss is key to a great pizza as well as making dough fresh, which we’ve done daily since we opened in 1982.” Luan shared. He continues in jest, “If you want to throw dough like a pro learn from a bro.”
Guests can simply arrive at the Forest Lane location at 11 am and express their interest in the daily dough toss lesson. The first five interested guests can participate and the winner is announced within the hour. Each day one guest will receive a complimentary pizza for dine in or take out.