After four successful years, the Ultimate Cocktail Experience benefiting Trigger’s Toys is back. And once more, the charitable pop-up event is bringing together bartenders, brands, distributors and consumers to benefit a worthwhile cause. Started by Bryan Townsend, and now in its fifth year, Trigger’s Toys is the hottest ticket in town.
The cocktail showcase and fundraiser provides attendees with craft cocktails from the most talented bartenders across the state, and more importantly, it reduces financial and emotional stress on chronically ill children and their families by providing financial assistance and supplemental programming.
The theme of this year’s event is Cocktails from Around the World and will feature five pop-up bars dotting the beautiful environs of Klyde Warren Park. Each bar will represent a different geographic region—Asia, South America, Africa, Europe and North America—with accompanying décor and drinks. Bars will be led by captains, with more than 100 bartenders spread across the five teams. Each bar will develop its concept, curate a detailed environment and create a special menu for the occasion.
Kiyoko Kinoshita from Midnight Rambler (Asia)
Andrew Stofko from Victor Tangos (North America)
Jenny Park from Filament (Europe)
Ravinder Singh from Rapscallion (South America)
Bryan Dalton from Mexican Sugar (Africa)
Last year, the event raised $130,000, with proceeds supporting Trigger’s Toys programs to help kids in local hospitals around the state and the country. And this year, with a larger space allowing for more brand and consumer participation, the Ultimate Cocktail Experience hopes to raise $300,000 to fund the expansion of its program into additional facilities within DFW. By 2020, the goal is to provide one million care packages to children throughout the metroplex and to expand financial assistance to families in need.
“Through this event, we’re offering a unique way for people to experience the talents of our service industry while giving back to their community,” said organization founder Bryan Townsend. “We’re so appreciative of our bar and restaurant industry, as well as friends and donors, who’ve gathered together to not only enjoy great drinks and a fun evening, but to support an important cause that dramatically impacts hospitalized children and their families.”