Vic and Jace Fletcher, granddaughters of Dallas’ late corn dog king, Neil Fletcher, have partnered to create “Fletch, purveyors of fine stick food,” a new pop-up restaurant, catering and concessions concept. Their Papa Neil invented the fried food delicacy and introduced it at the State Fair of Texas in 1942. Nearly a century later, the mother-daughter duo has given the classic deep-fried cuisine a healthier, modern spin.
To celebrate the launch of the new Fletch brand, the ladies are hosting a public launch party at The Rustic on Monday, March 4th from 5 to 7 PM (happy hour). All corn dog fans are encouraged to stop by! Come one, come all! Giveaway: the first 100 corn dogs are on them, and in the name of beef, all proceeds will be donated to the Texas 4H Foundation for its youth scholarship programs.
Focused on simple ingredients, local sourcing and bold flavor combinations, the Fletch menu was consciously curated to include items like organic, uncured, all beef, grass-fed franks, as well as a selection of savory dipping sauces to pair with the stick food of your choice. The Team is also excited to unveil The Funnel Cake Bar by Fletch, which comes stocked with premium toppings like organic strawberry compote and salted caramel drizzle. Just imagine the possibilities.
This March, Fletch plans to pop up at Mutts Canine Cantina in Dallas on the 8th from 4 to 8 PM and in Fort Worth on the 22nd from 5 to 9 PM. Fletch can also be found at the Houston Live Stock Show and Rodeo, the Irish Festival at Fair Park, Barley House for the St. Patty’s Day Parade, Spring Break at the Fort Worth Zoo, and the list goes on. Check the website for a frequently updated list of upcoming Fletch appearances, or stalk them on your chosen social media platform @eatfletch.