JAXON Texas Kitchen & Beer Garden– the modern Texas inspired restaurant and beer garden will open to the public at AT&T Discovery District on March 2nd. Located at 311 S. Akard Street, will be open for lunch and dinner seven days a week.
JAXON was created by Kevin Lillis, Adrian Verdin, chef David Gilbert, beverage director Alex Fletcher and their team at Hospitality Alliance, a nationally-acclaimed hospitality development and management firm headquartered in Dallas. The restaurant and bar will feature a large variety of Texas craft beers as well as a menu focusing on modern Texas dishes with influence from surrounding geographic neighbors including Mexico, Louisiana and New Mexico. The interior and expansive beer garden aim to offer a warm and inviting space for guests to enjoy elevated food and drink in a casual setting right in the heart of Downtown Dallas.
Chef
Gilbert, a former James Beard Foundation Award nominee (Best Chef Southwest) has created a menu that will provide guests with a modern twist on traditional dishes, such as Sticky BBQ Pork Ribs tossed in housemade Tamarindo BBQ sauce topped with chicharrons; Green Chili Brisket Mac & Chz; Smoked Chicken “Pot Pit” Pozole with hominy, salsa verde, flaky pie crust; the JAXON Burger with Texas Wagyu, cheddar, candied jalapeño; the M.L.T. Torta with smoked mortadella, pecan slaw, sundried tomato mayo, and Pit-Powder Fries cooked in beef tallow. BBQ offerings include but are not limited to: Smoked Cauliflower, Brisket, Pork Ribs, Sausage, Pulled Pork and rotating specials; along with desserts such as Cast-Iron Chocolate Chip Cookie served with vanilla ice cream and Truck Stop Banana Pudding topped with vanilla wafers and toasted coconut round out the food menu.
JAXON’s beverage program, carefully curated by Hospitality Alliance beverage director Alex Fletcher features an extensive on-tap system with a rotating selection of 34 beers with a focus on Texas breweries.
“Naturally, beer was a guiding force in the inspiration of the program, and I wanted to make sure we have beers that both pair well with David’s food and stand strong on their own. From Armadillo Ale Works Land Yacht IPA from Denton, Texas to Red Gap Brewery rotating selection from Cisco, Texas we like to think we have a little something for everyone,” explains Fletcher.
A concise wine list of 20 bottle selections, six craft and frozen cocktails on tap will be available as well.
With the debut of JAXON, Studio 11 Design brings to life an elevated twist on Dallas’ industrious and down-home roots. JAXON’s design is a spin on what they call “bonafide Texas BBQ turned chic”, a layered experience of the city’s intrinsic BBQ culture. Studio 11 Design’s Cofounder and Principal Kellie Sirna said, “With visitors and locals seeking a warm and welcoming indoor/outdoor experience in mind, we adapted a thoughtful approach with a few cheeky Texas twists.” The team took a local approach to the artwork curated throughout the space. Design elements include a mixed media collage of Dallas’ biggest stars, antlers at the beer taps, and deep banquette seating in tones of the Texas earth. Cactus terrariums and artwork created from locally sourced vintage bricks ground the new space in the city’s storied past.
JAXON features 4,400 square feet of interior dining space with seating for 165 guests, as well as a sprawling 10,000 square-foot patio with seating for over 300. Additionally, the patio area boasts a view of the District’s 104-foot-tall, 6K-resolution media wall which will show movies, sports, curated digital art and more throughout the year.
“Our goal at JAXON is to combine the best elements of a traditional Texas beer garden with exceptional food, service, and above all, hospitality,” says Hospitality Alliance CEO, Kevin Lillis. “AT&T Discovery District is a dynamic project representing a real evolution and transformation for downtown Dallas.We look forward to providing our guests with an extraordinary experience.”
More About Hospitality Alliance
Hospitality Alliance is a hospitality management, development & consulting firm providing comprehensive services for hotels, restaurants, bars and developers. The national firm offers solutions for every stage of a project – from inception including concept development, leasing, construction project management, hiring, training and opening of new concepts. The company also provides innovative optimization strategies for existing properties. They are the connectors, conceivers, creators, and curators of best-in-class hospitality concepts.
Their seasoned team draws from extensive experience in hospitality, nightlife and entertainment venues, hotel food & beverage management and event production from Dallas, Los Angeles, Miami, Chicago, Denver, Las Vegas and more.
