We wrote about the astonishing situation regarding the use of the Texas Department of Agriculture (TDA) Go Texan mark on wine a few weeks ago. The unsettling truth is that, under current rules, the mark can be used on California wine. I wrote that this makes the mark meaningless and that Texas grape growers and winemakers would be better off if the Go Texan mark could not be put on any wine at all.
Then I had a better idea…. make Go Texan mean 100% Texas fruit. It would not only make the mark meaningful to consumers and reward Texas winemakers and growers, it would also make Texas the first and only state which had a clear, uniform way of specifying that its wines were 100% state-grown fruit. I expect the idea will be copied by other states, but let’s do it first.
I submitted a rules change to the TDA and, stop the presses, this e-mail circular just came in from them: Continue reading