Assembly Icehouse opened in Plano’s Assembly Park last November and has spent seven months becoming exactly the kind of neighborhood anchor that most new restaurants spend years trying to be. The family-friendly atmosphere, the comfort food, the Tejas Philly and double-fried wings and smashburgers, the 30-plus televisions and covered patio overlooking the central lawn — it connected quickly and the neighborhood showed up for it. Now Blender Brands is building on that with something pointed in a completely different direction.
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