Tag Archives: Cheap Beer

Baseball’s Riotous 10-Cent Beer Promotion

beer2by Steven Doyle

Throughout time baseball has been known for wacky schemes to promote attendance. You may recall the Bill Veeck story where he hired Eddie Gaedel to pinch hit during a game in 1951. Gaedel was 3’7 and had virtually no strike zone. The short player was subsequently disqualified but his legend lives on. Bill Veeck has a suite named for him at the Ranger’s stadium today.

veeck

Then we have the legendary game between the Texas Rangers and the Cleveland Indians that took place June 4, 1974 where beer was a mere dime as a promotion. Sounds great, right? Wrong.

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