The Specialty Food Association is a thriving community of food artisans, importers and entrepreneurs who bring craft, care and joy to the distinctive foods they produce. Established in 1952 in New York, the not-for-profit trade association provides its 3,000 members in the U.S. and abroad the tools, knowledge and connections to champion and nurture their companies in an always-evolving marketplace. The Association owns and produces the Winter and Summer Fancy Food Shows. We asked that local artisan sauce producer Doug Renfro, one of the owners of Mrs Renfro’s gourmet salsas, to send us a report from the show in San Francisco.
It’s that time of year again, when I spend three days surrounded by 2,500 booths of cheese, coffee, chocolate, wine, pate, and more. The 40th annual Winter Fancy Food Show in San Francisco. (Not all of the foods are actually fancy.) Talking about our food products during the day, researching culinary trends during evening dinners and dodging aggressive panhandlers in between; what could be more fun? Continue reading