Tag Archives: FSITO

FSITO Wine Fools Costco

chalk1by Andrew Chalk

Take a look at the wine bottle above. Where does the wine come from? If you said “Texas” you and Costco (the largest wine retailer in the country) are in the same boat. Below is the shelf label which reproduces the text on the back of the bottle. If gushes “Selected from our finest lots. Careful maturation with French Oak brings deep flavors of dark fruit and cocoa”. Costco is usually meticulous with product descriptions, but was likely fooled by this patter in also labeling the wine’s origin as ‘Texas’.   Continue reading


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