by Andrew Chalk
Reading some wine advertisements makes it hard to remember that we are talking about fermented grapes. I have read about wines that supposedly contained sunlight, family dreams, history, magic and genius. Put charitably, this copy is trying to convey the feelings that went in to making (or are derived from drinking) the wine. However, sometimes you come across copy that is simply bullshit. Such was the case this week with the ad. for Manuscript Pinot Noir in Modern Luxury. Continue reading
