Winston Churchill once famously said, “never let a good crisis go to waste.”
The executive team at Front Burner Restaurants, LLC took those words to heart during the category-crushing COVID crisis, reshaping and repositioning the company’s portfolio of concepts under a new brand – FB Society – and adopting a 360-degree approach to deliver unrivaled experiences to both their employees and guests.
The award-winning multi-concept operator – which counts among its distinctive restaurant brands Whiskey Cake, Sixty Vines, Mexican Sugar, Ida Claire and Haywire – used the COVID-19 pandemic as an opportunity to analyze and double-down on key elements of its success. The result: a fully integrated collection of brands uniquely positioned for long-term growth and success, and a leadership team focused on WHY.
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by Jennifer Thomas
