Austin-based Verdadero Tequila is entering a new chapter. The brand, founded in Austin in 2020, has been under new ownership since August 2025, when Kentucky native Chase Deppen acquired the company. Now Deppen and the Verdadero team are rolling out a full relaunch: new visual identity, updated packaging, a campaign called “Made for More,” and an expanded distribution deal with Reyes Beverage Group, one of the largest beverage alcohol distributors in the country.
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