by Andrew Chalk
Crave readers will recognize the above symbol as the distinctive, protected, mark of the Texas Department of Agriculture’s (TDA) “Go Texan” campaign. The campaign even has its own web site, GoTexan.org. According to that site, the aims of the campaign are to promote Texas agricultural products. Under “Rules and Guildlines” the Department says firmly “Maintaining the integrity of the GO TEXAN mark is the key to preserving the powerful brand positioning GO TEXAN members enjoy. These guidelines are provided to ensure proper use of the GO TEXAN mark. If you have any questions Continue reading
