We already told you the festival was coming back. What nobody’s told you yet is what’s actually new on the shelves this year, and that’s the part worth planning a grocery trip around.
The short version: Central Market is running its Hatch celebration from August 5 through August 18, with two free in-store events bookending the season, and a genuinely different product lineup than last year’s. The chain has been doing this since a single pallet of peppers sold out in ten minutes at the Austin store back in August 1995, and thirty-one years in, they’ve apparently decided the answer to “what else can we do with a chile” still hasn’t run dry.
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