Nutella is one of the most popular sandwich spreads in the world. The manufacturer, Ferrero, uses over a quarter of the world’s entire supply of hazelnuts. The success of Nutella actually made CEO Michele Ferrero the richest person in Italy and the 20th richest person in the world.
Despite its success today, Nutella was first created through necessity. During World War II, cocoa was a rare and expensive ingredient in Italy. Michele’s father, Pietro, capitalized on this.
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