El Fenix Celebrates 97th Anniversary Tuesday, September 15th



El Fenix is celebrating its 97th anniversary by giving back to its guests and to a global charity.

The highlight of the North Texas institution’s month-long celebration occurs on Tuesday, Sept. 15, when the flagship El Fenix location in downtown Dallas serves up 97-cent Cheese Enchilada Plates – two cheese enchiladas topped with chili con carne and served with rice and beans – all day long. Don’t be surprised if you see guests lined up around the block in anticipation of this extraordinary deal. (Dine-in 9/15 only. Limit one per guest at this price. No substitutions. Offer valid at El Fenix Downtown Dallas only.)   

In a major fundraising initiative tied its anniversary celebration, El Fenix will be donating 100 percent of proceeds from the 97-cent enchilada sales to charity: water, an international organization dedicated to bringing clean and safe drinking water to people in developing nations. Company employees have also been asked to “give their age” during the fundraiser (e.g., $35 for a 35-year-old) and Karns has committed to match all of his employees’ donations.

The goal is for El Fenix to donate $97,000 to charity: water in honor of its 97th anniversary. That will provide clean water for more than 3,200 people.

In addition, from Sept. 13 – 20, guests dining at any of the 22 El Fenix restaurants will also receive a free sopapilla with their meal as part of the 97th anniversary celebration. (Dine-in only. Limit one free sopapilla per entrée ordered.)

And finally, all Tex-Mex lovers are invited to register to win Free El Fenix for a Year as part of the chain’s 97th Anniversary Sweepstakes. Simply register at ElFenix.com/register. Deadline for registration is Sept. 20, 2015. Visit the website  for official rules.

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