G.O.A.T’s Arena Sports Bar, the high-energy sports and social hub known for blending the atmosphere of a live stadium with the comfort of a neighborhood hangout, will open its third North Texas location, and first franchise, in Little Elm on October 17. Located at 27052 E. University Dr., this marks the brand’s third North Texas opening and its very first franchise.
The new restaurant marks the next phase of the brand’s expansion strategy following two recent successful openings in Fairview and Frisco. Additionally, the Little Elm franchise group is also already exploring up to two more North Texas locations over the next 18 months.
“Expanding into Little Elm allows us to continue building momentum in North Texas while staying true to our mission of being the local go-to sports hub in every community we serve,” said AJ Govada, CEO of G.O.A.T’s Arena.
The Little Elm location delivers on G.O.A.T’s promise to go “Texas big,” featuring the largest TV screen in a Texas bar at 240 inches for an unmatched viewing experience. The space is also brought to life with vibrant, street-style murals honoring sports legends, while its signature mezzanine-level seating recreates the excitement of stadium stands.
Guests can enjoy a scratch kitchen menu that includes prime burgers, flatbreads, and chef-driven entrées like seared salmon and braised short ribs, along with shareable appetizers, wings, and fresh salads. A full bar rounds out the experience with creative cocktails and an extensive selection of over 100 beers, making G.O.A.T’s Arena the ultimate destination for sports, food, and community.
To celebrate opening weekend, from October 17 to 19, G.O.A.T’s Arena Little Elm will offer:
● Free 16 oz. beer with any $10 purchase
● Half-priced appetizers
● Raffle to win the latest iPhone (with a $25 spend to enter)
● Free kids entree with any adult entree purchase (available for kids who wear their favorite sports jersey)
In the spirit of community, a portion of opening weekend proceeds will be donated to the Aubrey Area Youth Sports Association, a nonprofit organization dedicated to empowering young athletes through inclusive, community-based sports programs.
G.O.A.T’s Arena Little Elm will be open 11 a.m.-2 a.m. on weekends, 3-11 p.m. on Mondays, and 11 a.m.-11 p.m. Tuesday through Thursday. For more information visit goatsarena.us.
About G.O.A.T’s Arena Sports Bar
Founded in North Texas, G.O.A.T’s Arena Sports Bar was created to combine the energy of a stadium with the comfort of a sports bar. Each location features oversized screens, stadium-style seating, and menus designed for fans, friends, and families to gather. With three locations across the region and more in development, G.O.A.T’s Arena continues to grow its footprint across Texas and beyond.
