Category Archives: Market Report

Something Smells Fishy On Aisle Five

by Steven Doyle

A new trend in supermarket super marketing?  We hope not.  A New York purveyor, NetCost Market, recently installed the grocer’s version of Smell-O-Vision that reminds us of the 1981 John Waters film, Polyester (filmed in Odorama), that provided tiny scratch and sniff cards and prompted the viewer to scratch at appropriate moments.  Continue reading


Filed under Market Report, Steven Doyle