The Rustic Opens October 16

The rustic burger

Free Range Concepts partners, Josh Sepkowitz and Kyle Noonan announce their newest project – The Rustic – will open Wednesday, October 16th for dinner service (lunch hours planned for later in the month).  Located in Uptown at the prime corner lot of Lemmon Avenue and North Central Expressway in the West Village area, The Rustic promises to be a vibrant Texas-inspired addition to Dallas’ restaurant/bar scene with great food and drink.

Sepkowitz and Noonan, the team behind Bowl & Barrel, Mutts and the new television series Local Fare, have partnered with Grammy nominated singer/songwriter, Pat Green and local businessman Brian Manion to open a full service restaurant and bar that will showcase kitchen and bar menus with roots reaching deep into the Texas soil.  Beef, poultry and game from local ranchers and produce from local farmers are an important foundation of the menu.  Local purveyors include the likes of Barking Cat Farms (Heath, TX), Comeback Creek (Pittsburgh, TX), Vital Farms (Austin, TX), Wagyu Excelente (Dallas,TX), Broken Arrow Ranch (Ingram, TX), Caprino Royale (Waco, TX), Eagle Mountain Cheese (Granbury, TX), Veldhuizen Cheese (Dublin, TX), Spiceman’s FM 1410 (Dallas, TX) and more.    The bar will feature all the best Texas has to offer including 40 beers on draft, cocktails and a notable wine list.   

shrimp rustic

Celebrated chef, Sharon Hage has been working with The Rustic team to develop the menu; however, Matt Balke will run the day-to-day operations as executive chef.  “We felt it was a natural fit to bring him on board to run the kitchen,” says Noonan.  Balke worked with Hage for four years at York Street before moving on to work as executive sous chef at nationally acclaimed Bolsa Restaurant and Bolsa Mercado in Dallas. The Rustic menu is approachable comfort food including burgers, sandwiches, grill items like quail and pork ribs.  Noonan and Sepkowitz felt that Balke was the right person to deliver a great product and continue to evolve the menu with seasonal recipes.  Noonan continues, “Balke appreciates quality, has the talent to deliver and is committed to producing food that is made from scratch with only the best available ingredients.”

“We created The Rustic to be a place to relax and socialize with friends and family. In my mind, there’s nothing better than gathering with friends on a Texas ranch and grilling out under the stars. We think The Rustic creates that experience in the heart of the city.  With a great bar, a vibrant outdoor space and an excellent dining experience we are excited to see this new restaurant taking shape for our city’s diners,” explains Noonan.

The Rustic will open for dinner 4pm – midnight, seven days a week, with lunch service planned for later October.  Seating capacity inside totals 250 (including the bar), outdoor seating totals 300.


Thursday, October 10th

Pat Green Kick Off Concert

9:30pm – Pat Green – SOLD OUT

Friday, October 11th

Sneak Peak Dinner/Music Night

Doors open 4pm, sneak peak menu service (selected items) 4pm – midnight, live music (local bands) start at 7:00pm, closing is midnight.

Saturday, October 12th

TX/OU party with Pat Green

$30 per person

8am – 10am – ESPN live broadcast with breakfast tacos and bloody marys and full bar available

11am – TX/OU watching party

2:30 pm – Pat Green concert

To purchase tickets:

Sneak Peak Dinner/Music Night

Doors open 4pm, sneak peak menu service (selected items) 4pm – midnight, live music (local bands) start at 7:00pm, closing is midnight.

Sunday, October 13th

Sunday Funday at The Rustic

Doors open 11am, live music 2:30pm (local bands), sneak peak menu service (selected items)

Cowboy Watching Party

7:30 pm, sneak peak menu service (selected items), giveaways, closing is midnight.

Check out the menu: 




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