Lone Star Smokeout, the award-winning outdoor country music and BBQ festival, has announced an exclusive partnership with Matt Pittman, the Founder and CEO of Meat Church BBQ. Pittman, who is also the Official Pitmaster for the Dallas Cowboys, will emcee the festival’s inaugural year at AT&T Stadium. He will be on-site throughout the weekend to introduce pitmasters, participate in meet-and-greet opportunities, and engage with James Beard and Michelin-recognized BBQ teams such as Panther City BBQ, 2M Smokehouse BBQ, Curry Boys BBQ, and more.
The viral BBQ personality will also produce content for the Lone Star Smokeout platforms leading up to and during the event. This will include a co-sponsored ticket and merchandise giveaway on Instagram, which kicks off this week.
The event will take place at AT&T Stadium, 1 AT&T Way, Parking Lot 10, Arlington, Texas 76011, from Friday, May 2 to Sunday, May 4, 2025.
Lone Star Smokeout is a three-day outdoor BBQ and country music festival created by Lettuce Entertain You, making its Texas debut at AT&T Stadium. The festival marks the first-ever expansion of Windy City Smokeout, which won the 2022 Academy of Country Music’s Festival of the Year award and is a nominee for the 2024 award. Lone Star Smokeout will bring together more than 14 award-winning BBQ outfits from Texas and across the country, 19+ top country music artists, and plenty of interactive events and activities. Kids 10 and under get free access in GA, and single-day tickets start at $68, with three-day packages available from $177. For more information, visit their website or follow on Facebook, Instagram, and TikTok.
Matt Pittman, the Founder and CEO of Meat Church, is a respected authority on outdoor cooking and the Official Pitmaster of the Dallas Cowboys. He has appeared on numerous hit TV shows, including The Tonight Show and BBQ Pitmasters. With one of the largest social media and YouTube followings in outdoor cooking, Matt’s BBQ schools in Texas often sell out, attracting students from all over the world. Meat Church is a popular BBQ lifestyle brand offering craft BBQ seasonings, celebrity catering, apparel, recipe development, and live fire cooking instruction. For more information, visit meatchurch.com or follow on Instagram.
