Elias Weiss Friedman’s playful dog portraits have drawn 2.7 million followers to his extremely popular Instagram account @TheDogist.

Luckily for his fans in Dallas, Friedman is hosting an event at Mutts Canine Cantina in Uptown to celebrate the launch of his new book: “The Dogist Puppies.”

Friedman has gained worldwide notoriety from his Instagram posts and New York Times bestseller, “The Dogist: Photographic Encounters with 1,000 Dogs,” which showcased a collection of his signature street photography. His new book, available now, features everything that makes puppies so irresistible. In addition to nearly 800 adorable featured pups, readers will find useful information on special breeds, veterinary care, dog adoption and training programs for service animals.

On Sunday, Oct. 8, from 1-3 p.m., Friedman will be at the Uptown dog park signing and selling books. Guests who purchase the book on-site will be entered to win a photography session at Mutts with their furry best friend, which will be featured on The Dogist blog and Instgram as well!

And with October being the official Adopt-A-Shelter-Dog Month, volunteers from the Humane Society of Dallas Dog & Kitty City will be onsite during the event with lots of adorable and adoptable puppies (preview available dogs at dognkittycity.org). Friedman encourages those looking to adopt to consider rescuing a dog from the shelter. He even points out that since many shelter dogs are of mixed breeds, their genetic diversity is often healthier and displays characteristics and physical attributes of several different dogs.