Netflix is taking fandom into uncharted territory with the debut of Netflix House, a massive 100,000-square-foot attraction designed to immerse visitors in the worlds of their favorite shows and movies. More than a themed pop-up, this is a permanent, year-round home where fans can step directly into stories like Stranger Things, Wednesday, Squid Game, ONE PIECE, Love Is Blind, and even the Knives Out mysteries.
The experiences are designed to blur the line between screen and reality. One moment, you might find yourself frozen mid-step in a tense game of “Red Light, Green Light” from Squid Game. The next, you’re in Hawkins, Indiana, helping rescue friends from the Demogorgon’s grip. Each corner is crafted to transport guests into iconic Netflix universes, transforming passive watching into full-scale participation.
Of course, adventures like these work up an appetite, and Netflix House answers with Netflix Bites, a full-service restaurant serving dishes and cocktails inspired by fan-favorite shows. Menus rotate, ensuring that every visit offers new tastes to discover—whether that’s a playful nod to Floor Is Lava, a themed dessert drawn from Bridgerton, or something straight from the Hawkins snack table. Afterward, guests can shop exclusive merchandise, from the ever-popular “Hellfire Club” T-shirt to collectibles that refresh with each season.
This isn’t Netflix’s first venture into live storytelling. The company has staged more than 40 experiences worldwide for Bridgerton, Money Heist, Squid Game, and Stranger Things, among others. Netflix House builds on those experiments, but at a larger scale, giving fans of all ages a chance to be the main characters. And with attractions designed to rotate and refresh, the promise is that no two visits will feel the same.
For Dallas, the excitement begins December 11 with the launch at Galleria Dallas. Early highlights include a plunge into Creel House, where shadows of Stranger Things loom, and a survival test straight from Squid Game. Signature experiences include Stranger Things: Escape the Dark, where visitors search the ruins of Hawkins for missing townsfolk, and Squid Game: Survive the Trials, a gauntlet of games overseen by the menacing Front Man. For something lighter, Netflix RePLAY offers a retro-style game room filled with challenges and immersive rooms based on hits like Floor Is Lava, Love Is Blind, Army of the Dead, and Big Mouth.
Entry to Netflix House is free, though certain attractions require tickets. Prices vary by experience, giving fans flexibility to choose how deep into the worlds they want to go. Whether it’s a quick visit for photos and merch, a meal at Netflix Bites, or an all-day adventure through multiple story-driven challenges, the model is designed to keep audiences returning for new chapters.
In blending food, play, and storytelling, Netflix House reimagines what fandom can look like off-screen. It’s part theme park, part interactive museum, part restaurant—and entirely about pulling viewers into the stories they already know by heart.
