A new name just showed up in Texas Alcoholic Beverage Commission filings, and it’s worth watching. On August 6, an entity called TPR Dallas, LLC filed for a distiller’s permit under the name The Private Rickhouse, listing an address of 2817 and 2825 Canton Street in Deep Ellum.
That address isn’t a blank slate. It’s the former home of Deep Ellum Distillery, the small-batch vodka maker and tasting room that spent years pouring flights and running weekly tours out of a converted space on Canton Street. Deep Ellum Distillery had also been quietly aging an Irish-style whiskey made with unmalted Texas barley, according to its own past marketing, a detail that gives the new filing’s name an obvioA new name just showed up in Texas Alcoholic Beverage Commission filings, and it turns out to be one of the more ambitious concepts headed for Deep Ellum in a while. On August 6, an entity called TPR Dallas, LLC filed for a distiller’s permit under the name The Private Rickhouse, listing an address of 2817 Canton Street, the former home of Deep Ellum Distillery.
The Private Rickhouse is not a relaunch of what was there before. It’s a new whiskey concept describing itself as a tasting room, barrel house, and custom bottling experience, targeting a late summer 2026 opening. By its own description, it is a federally licensed Distilled Spirits Plant operating as a non-distilling producer and rectifier, meaning it sources and finishes whiskey rather than distilling it from scratch, a model built around three revenue streams: a premium tasting room, a private cask ownership program, and contract bottling, all out of the same Canton Street address.
The concept has three tiers built around it. The Rickhouse Society is a free list that gets members early access to single barrel releases and opening weekend events. Cask Society is the paid tier above that: a private consultation process where members select barrels, help guide proofing and blending, and walk away with a custom bottling under their own label, all without published pricing, handled through direct inquiry. Above that sits the Vault, an invitation-only membership offering a personal on-site bottle locker, direct input on which barrels the company acquires, and access to private events that never get announced publicly.
The company is also raising money before it opens. Its site describes a friends-and-family funding round at a three million dollar pre-money valuation, offering twenty-five percent in Class A equity, with a twenty-five thousand dollar minimum for accredited investors. That’s a notably formal capital raise for a concept that hasn’t poured a drop yet, and it signals a level of ambition well beyond a neighborhood bar reopening under new ownership.
Whoever is behind TPR Dallas, LLC is building something considerably more structured than the last operation on that block. Deep Ellum Distillery ran as a scrappy, small-batch tasting room with weekly tours. The Private Rickhouse is positioning itself as a membership-driven whiskey brand with its own equity raise, aimed at Dallas collectors willing to put their name on a barrel. The site doesn’t name individual founders, so who’s actually running it is still worth a direct call before writing the full profile, but the shape of the concept itself is now confirmed, straight from the source.
