Baldwin Offers a $25,000 Challenge to Dallas

by Crave Staff

A very rare and generous challenge contribution by actor Alec Baldwin will help put the AT&T Performing Arts Center’s Annual Fund over the $1 million mark for the first time.

Baldwin issued the surprise challenge for $25,000 from the stage during his appearance in the Brinker International Forum at the Winspear Opera House last Friday night. It was his first visit to the Center and its striking venues.   

“When I saw the AT&T Performing Arts Center, I was impressed with the commitment that the citizens of Dallas have made to the arts in their city,” said Mr. Baldwin. “My donation was an important way that I could offer my support.” The star of TV’s 30 Rock and the recent film It’s Complicated is well-known for his support of the arts.

“In 35 years of working in the performing arts I have never heard of something like this,” said Mark Weinstein, president and CEO of the AT&T Performing Arts Center. “We all respect artists for their work to be sure, but no one has ever, in my experience, stepped up, unsolicited, in this way.”

The “Alec Baldwin Challenge” will help the Center top $1 million raised this year, a milestone for the Center’s young Annual Fund Campaign. Under the challenge, Baldwin will match dollar-for-dollar contributions to the Annual Fund up to $25,000.

“Mr. Baldwin’s generosity is overwhelming and his timing couldn’t be better,” said Weinstein. “His contribution, combined with the tremendous support we’ve been receiving from our donors and the community, helps us provide a wide range of diverse programming for all of Dallas and North Texas.”

If interested in joining Alec Baldwin with a gift to the Center, individuals or corporations should visit or call the Center’s Membership Services team at (214) 978-2888. Donations can also be mailed to AT&T Performing Arts Center, ATTN: Alec Baldwin Challenge, 2100 Ross Avenue, Suite 650, Dallas 75201.  Please make checks payable to AT&T Performing Arts Center. 


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