Dallas Mavericks Launch 40-Day Reading Challenge Program

The Mavs Reading Challenge, presented by Whataburger, is back to encourage the love of reading for kids of all ages. In an effort to improve reading literacy throughout North Texas, the Mavericks and Whataburger are challenging students, grades K-12, to join the program by reading 20 minutes a day, starting today through Mar. 31. All participants who log 20 minutes a day for at least 40 days will have the opportunity to receive the Whataburger Completion Certificate and a free meal from participating locations, as well as a Mavs swag bag.

The top 20 young Mavs fans who read and log the most minutes during the Mavs Reading Challenge will receive two tickets to a Mavs game, while the top reader will receive a mascot visit to his/her classroom, along with Mavs and Whataburger gear.

Throughout the season, Reading Timeouts, featuring Mavs players, legends, coaches, mascots, Mavs entertainers and staff, will be held in classrooms and libraries across Dallas ISD. To sign up for the Mavs Reading Challenge, parents, kids and teachers can visit their website or their closest Dallas Public Library branch.

ABOUT MAVS CARE: The Dallas Mavericks strive to be champions on the court and in the community. We are dedicated to building a stronger community through educational programs, health and wellness initiatives, environmental efforts, support for military veterans and first responders, racial equity and social justice programs, and grants to nonprofit organizations. Through our community programs and the Mavs Foundation, we are changing lives in North Texas and have impacted thousands of children, families and communities. Learn more at Mavs.com/Community @mavsoffcourt.

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