Make Every Day Decadent with TRU Caviar Service

Just in time for the holiday season, Truluck’s is introducing TRU Caviar, a new private label caviar, created in partnership with legacy caviar purveyor Great Atlantic Trading, Inc. and available in all twelve locations nationwide. Enjoy two exclusive offerings, Trident Royale and Private Reserve, this season as an extraordinary opening act to your celebratory dinner, or take a tin home and enjoy it with someone special.

Served with all the traditional accompaniments and tableside spirit pairings, TRU Caviar is a wondrous sensory experience that instantly elevates any meal to even greater heights. Although caviar can be considered splurge worthy, Truluck’s private label caviar makes caviar more approachable than ever, dialing up the decadence at an affordable price. 

Private Reserve Caviar, California Farmed White Sturgeon Caviar, is made from sustainably farmed white sturgeon from the Sacramento River, where it has swum for millions of years on its route from the Gulf of Alaska to Monterrey, California. This grade of caviar boasts medium-large, semi-firm eggs in shades of onyx to light or dark brown, offering a creamy, nutty flavor profile with earthy undertones and a velvety finish.

Trident Royale Caviar allows you to experience the taste of French luxury without crossing the Atlantic. Sourced from Prunier, a renowned French caviar producer with a legacy of excellence since 1872, this caviar is crafted at the lush Prunier Farm along the River Isle, where 150,000 sturgeons thrive in a pristine open-water environment. Exclusive to Truluck’s, this caviar is chocolate brown to dark amber in color,  perfected from Siberian sturgeon raised in France, and celebrated worldwide for its exquisite quality, decadent, nutty and rich buttery yet briny flavor.

As part of the TRU Caviar Service, your selected caviar is accompanied by traditional accoutrements of chives, chopped hard-boiled egg and crème fraiche with warm blinis and potato chips to complement the flavor. Truluck’s also offers drink pairings to enhance the indulgent flavors, perfect for any palate. Choose from Beluga Gold Line Vodka, Casa Dragones Blanco Tequila or your favorite champagne.