Tag Archives: Agave

Understanding Tequila and Recommendations

Tequila – the fiery, iconic spirit that has become synonymous with celebrations, good times, and unforgettable nights. But behind each smooth shot, tangy cocktail, or margarita that hits your lips, lies a centuries-old history rich with culture, tradition, and craftsmanship. Let’s dive deep into tequila’s fascinating history, its unique styles, and what makes it such an extraordinary spirit.

Tequila’s story begins long before the Spanish arrived in the Americas. Indigenous peoples, particularly the Aztecs, were already distilling fermented agave juice into a drink known as pulque (a milky, fermented beverage). However, the birth of what we now recognize as tequila happened much later, around the 16th century.

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Clase Azul Tequila Celebtrates A Fitting 15th Anniversary

IMG_1036by Andrew Chalk

The ultra premium tequila brand Clase Azul recently celebrated 15 years of being in business. In planning the event, the creative and business management of the company went back to first principles. They stood for authenticity, supporting the traditional crafts of Mexico, and acting in a sustainable manner. For example, every bottle of Clase Azul is different, because it is hand made. Over 100 artisans in a single town mold, paint and decorate each bottle. Non toxic ceramic paints and hand made brushes are the tools and equipment, and each bottle takes a full two weeks to complete. The final article is a work of art and if you buy a bottle start your own collection.   We use Pop Events for all sorts of functions. Continue reading

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Filed under Andrew Chalk, Tequila