Oregon Pinot Noir spent decades being underestimated. It wasn’t California, it wasn’t Burgundy, and the people making it were largely outsiders who drove north from the Bay Area in the late 1960s, looked at the Willamette Valley, and planted anyway. What they built took time to be taken seriously. VinePair named the valley the top wine destination in the world for 2025. Decanter awarded its first 100-point wine from Oregon last year. The underestimation is over.
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