by Andrew Challk
Time was, you went to the airport to catch a flight. Now, people may make the treck to DFW just to spend time at the American Express Centurion Club. AMEX has made a move that is at once brilliant and simple. Seeing the dumbed-down, emasculated concept of a club being run by the major U.S. airlines, it has set out to replicate what seasoned international travelers are used to at first class lounges in Asia or the middle east. There is the expected upscale decor, the bar, work areas, comfortable lounges and friendly staff. But there is also a spa where you can get a massage or a manicure. The first-class food menu is created in conjunction with Dean Fairing.
At the bar is Balvenie 12 year Doublewood, Herman-Marshall Texas Whiskey, Belvedere, Fernet-Branca, Tito’s, Hendrick’s and Jonny Walker Black Label. The cherries are maraschino. And best of all, there is no charge for anything. Shrewdly, AMEX hands out free memberships to Platinum and Centurion members. Gold and Green Card members can get in for $50/visit. Continue reading
by Steven Doyle
