by Steven Doyle photo by Joey Stewart
Last week Glazed Donut Works opened up to a crazy beat down that lasted all of 90 minutes. The next day they amped up their effort only to blow out their production leaving many donut revelers holding an empty bag. Today they send word that they are closing to retool. They will open again this Friday with more donuts, more employees and hopefully a happy you.
Here is the word from the guys at the Deep Ellum donut shop.
Wow – we are still in awe of the turnout this past weekend, Thank You! The outpouring of support for our shop is appreciated more than you could ever imagine. The demand was so great we literally sold out of donuts in 90 minutes on Friday which is simply unbelievable to us. Saturday we adjusted and increased our volume to 750 and still sold out earlier than we would have liked. Making donuts the way we do is extremely labor intensive, and making everything from scratch is not a fast process, nor should it be. There are no buckets of preservative laden processed fruit, bags of donut pre-mix or bulk instant glazes here – no frozen product or conveyor belts. Quality takes time.
What we will not do is sacrifice quality for quantity, conversely we also want you our customers to have access to our product for longer than 90 minutes. What we have elected to do is add staff and increase production of our donuts. Adding additional staff and training them will assure that while we are increasing our volume, we are not sacrificing quality to do so. What this means is we will be closed for employee training until Friday morning this week. We will reopen Friday morning at 7am to resume regular hours. We appreciate your patronage and hope you will bear with us as we triple our employees and increase our production. Thanks in advance for your patience with us – we truly appreciate your business and hope to see you here soon!
Be sure to read our Q&A with the boys.
