ATX Brands announced today the official plans for Gino’s East’s expansion across Texas with five locations expected to open within the coming year. ATX Brands Founder and CEO Doug Guller will bring the Chicago pizzeria’s signature dishes to all Texas locations, along with menu items created with a Texas spin. Guller, an Austin resident, owns the rights to all Texas locations of Gino’s East as well as iconic venues such as Parish, Historic Scoot Inn, Güller Hall, and Schroeder Hall, among many other properties.
“Gino’s East is an icon in the Chicago pizza scene and we’re excited to bring the classic deep dish style to Texas,” says Guller. “As soon as I tasted Gino’s East, I knew it was a concept that would work great here. I am so excited that this is a dream that turned into a reality.”
With a focus on the legendary Chicago-style, deep dish pizza, Gino’s East will also offer signature menu items as well as Texas-inspired dishes such as the BBQ Brisket Za with BBQ beef brisket, caramelized onions, and red and yellow peppers. Additionally, Texas locations will carry a premier selection of local craft beers, wines, and cocktails.
“We’re honored to bring a legendary taste of the Windy City to Texas,” says Noah Himmel, vice president and third generation of the family owners of Gino’s East. “We’re confident our signature Chicago deep dish fan favorites, like the Meaty Legend Pizza, Chicago Fire Pizza, and Gino’s East Specialty Patty-Style Sausage Pizza, as well as Deep Dish Nachos and Handmade Mozzarella Sticks, will be enthusiastically embraced by Texans. We also look forward to creating new menu items incorporating the Texas region’s renowned fare.”
Gino’s East’s is expected to open in the coming year across Texas in The Woodlands, Willowbrook, San Antonio, Dallas/Fort Worth, and Austin. All of the restaurants will incorporate signature design elements including the iconic graffiti walls that will be integrated into all of the Texas locations. The first location of Gino’s East will open in The Woodlands later this year.
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