Jon Alexis (owner, TJ’s Seafood Market & Grill) along with partners Ben and Eric Kusin will open the first location of much anticipated Malibu Poke on Tuesday, November 28 in Turtle Creek Village.
With award-winning seafood quality and freshness as well as a tech-savy take on the nation’s fastest growing quick service category, the team tapped Chef Matt McCallister to create a menu that combines classic, accessible poke offerings with unique and bold flavors.
Alexis says, “Even though Malibu is a quick serve concept, we will offer expertly sourced and handled fresh seafood. Quite simply, it’s a better bowl of poke – the ‘fishmonger’s poke’. Our emphasis is on freshness, nutrition and sustainability. Matt’s menu clearly differentiates us from Dallas’ other poke. And we will utilize cutting edge self-ordering tech to minimize lines and deliver the freshest bowls.”
Not Just Another Poke Concept
The partners began discussing the project in December of 2015. Alexis says, “Malibu Poke has become so much more than we originally envisioned. With creative input from Matt and my super passionate partners, we have created something truly unique.”
Alexis and McCallister’s menu will feature TJ’s-quality seafood, scratch sauces and farm-fresh vegetables, fruits & herbs, which will be sourced from local farms whenever possible. Malibu’s emphasis on ingredients permeates every detail down to the highest quality soy sauce.
Guests can enjoy “classic” poke bowls or explore even bolder flavors such as smoked bonito aioli, yellow curry, Japanese sancho pepper, asian pear, daikon, marinated shitake mushrooms and more. Guests can also build their own bowls mixing and matching all of the unique ingredients from the signature bowls.
The new concept will also emphasize healthy eating with 100% gluten free, vegan options alongside a beverage program including lots of rose (still, sparkling & frozen “frose”), craft beers, wine on tap, sake, kombucha, teas and fresh juices.
Improving The Poke Model
Malibu Poke will feature a unique tech-based ordering system minimizing waits, educating guests on unique ingredients and making customized bowls easy. Self serve kiosks even allow guests to choose facial recognition features that “remember” their order history. For guests that prefer a human touch, a Malibu “Poke-Pro” will always be on-hand to guide guests through the ordering process.
California Chic Design
Malibu Poke was inspired by the casual beach chic of its namesake city. The restaurant, designed by award-winning designer Hatsumi Kuzuu (FT33, Tei An, Sprezza, TJ’s), combines effortless elegance with California-casual in both the dining room and spacious patio.