by Alex Gonzalez
The founders of Press Waffle Co. wowed the sharks on this Sunday’s episode of “Shark Tank.” Vying for an investment, brothers Bryan and Caleb Lewis presented their waffle concept before being granted an investment from Barbara Corcoran.
Inspired by his European travels, Bryan Lewis first opened Press Waffle Co. as a food truck, which drove throughout DFW and catered various types of events. Their first permanent outpost opened in Legacy Hall in 2017, where their creations like The House (a Liege style waffle topped with strawberries, nutella, cookie butter and whipped cream) and The Soulman (a Liege style waffle topped with fried chicken, bacon and maple syrup.)
I caught up with the brothers a few days prior to the “Shark Tank” episode’s airing. Although they could not disclose at the time whether or not they were granted an investment, they seemed to be fulfilled having embarked on this journey.
“A lot of people have been asking ‘did you target a specific shark?’ and the answer is no,” Bryan said. “We wanted to get a deal. We knew what a huge impact that could have on our business. It basically means the sky is the limit.”
“As we were leaving our experience back in June, even if we didn’t get a deal, our main goal was to air,” Caleb added.
Investor Barbara Corcoran ultimately granted the brothers a $300,000 investment.
The “Shark Tank” airing coincides with the launch of Press Waffle Co.’s franchise program.
Press Waffle Co. currently has locations in Legacy Hall in Plano, Foodhall at Crockett Row in Fort Worth, Baybrook Mall in Friendswood, and one set to open in Oklahoma City, OK later this year.
