Wahlburgers, the better burger restaurant founded by Chef Paul Wahlberg with celebrity brothers Mark and Donnie of New Kids fame, has announced franchise deals with five new franchise groups to open over 30 stores in several major markets in Massachusetts, California, Georgia, Michigan, Ohio, North Carolina and South Carolina. Seven restaurants are currently open, with three more slated within the next few months in Boston’s Logan Airport, Las Vegas, Philadelphia and now Texas.
Since its 2011 debut in Hingham, Massachusetts, Wahlburgers has expanded steadily.
“We are on the road to bringing Wahlburgers to a city near you,” said Mark Wahlberg. “We’ve created this family business with a mission to welcome families and friends from around the world to a place where they can break bread, enjoy some great food and lots of laughs.”
“As we pick up the pace of our national expansion, we are pleased to be working with a group of experienced franchisees who have histories of running multiple units successfully,” explained Wahlberg. “We’re glad that they are embracing the brand and thank them and the millions of Wahlburgers fans who are contributing to our early success.”
When Wahlburgers opens in Frisco, expect sandwiches like Mom’s Sloppy Joe, a meaty sandwich topped with cheese sauce and crispy onions, and the O.F.D, a half-pound burger topped with tomato jam, Swiss cheese, bacon, and sauteed mushrooms. Elsewhere on the menu, find bun-free Wahlbowls, salads, mocha and black & white frappes, and desserts like the Grilled Fluffanutta, a decadent sandwich stuffed with banana, peanut butter, marshmallow fluff, and Nutella.