Former local Tex-Mex haunt, Primo’s Tex-Mex will reopen in its original Uptown Dallas location late this summer as an evolved concept, Primo’s MX Kitchen & Lounge. Diners can expect an elevated bar program and chef-driven Tex-Mex cuisine that integrates authentic, bold flavors with fresh ingredients. Continue reading
by Steven Doyle
For many years Primo’s Tex Mex was the quintessential hot spot for hanging out late night to enjoy a good amount of enchiladas and even more tequila. The McKinney Avenue haunt stocked plenty of tequila brands for those searching for a way to wash down baskets of chips and guacamole. This was the heyday for the brand until owner Eddie Cervantes eventually sold, and it soon closed after 28 years of solid service. Cervantes went on to open E Bar on Haskell and that hot spot on McKinney became So&So’s which is enjoying plenty of hot action of their own.
Dallas had lost a legend until more recently when twin brothers Mark and Dirk Kelcher revived the restaurant in the Dallas Design District. The brothers are talented operators who come with plenty of experience including Metro Grill, and even more recently part of the new ownership at Cedars Social. Their roots rival that of the original Primo’s and as caretakers of the name they have honored the tradition backed by slurpy good drinks and the same enchiladas once served to the many patrons on the McKinney Avenue location. Continue reading