At the intersection of grit and indulgence in Dallas’s Deep Ellum neighborhood, Serious Pizza has carved out a name for itself—not through gimmicks, but by doubling down on what it does best: giant, unapologetic New York-style slices served with attitude. Located at 2807 Elm Street, the restaurant is as much a part of the Deep Ellum landscape as the street art and live music that surround it.
Originally opened in 2010 and now operated under the umbrella of the Milkshake Concepts group—known for places like Vidorra, Harper’s, and STIRR—Serious Pizza has maintained its fiercely independent spirit while evolving into a polished, high-volume machine.
The interior hits hard with energy. It’s loud, fast-paced, and drenched in neon. Murals cover the walls, punk rock and hip-hop blast through the speakers, and the kitchen is completely exposed—letting you watch the staff toss 30-inch pies high above their heads with the confidence of circus performers. There’s no attempt to soften the vibe here. It’s bold, a little chaotic, and fully alive, much like the neighborhood itself. The seating is communal, the line often stretches out the door, and the slices are so massive they spill over the edges of a standard paper plate. In short: it’s not refined, but it is deliberate.
The menu is straightforward but far from simple. You can build your own slice starting at $5.75, which might sound steep until you realize that one slice is roughly the size of a small steering wheel. Customization options are plentiful—everything from banana peppers to fresh basil, with your choice of sauces, meats, and vegetables. But the real gems are the house specialties. The Jerk stands out with red sauce, mozzarella, jalapeños, bell peppers, red onion, cilantro, and strips of jerked chicken that carry real spice and flavor.
The Hot Chick goes all-in with buffalo chicken, ranch drizzle, and a punch of heat. For plant-based diners, The Impossible mimics the meaty experience with Impossible sausage, red sauce, and a full spread of sautéed vegetables. Each slice is balanced in its own chaotic way—crispy at the edge, chewy through the center, and generous in toppings.
Serious Pizza doesn’t just deliver on size—it delivers on consistency, especially for a spot that stays open until 3 a.m. on weekends. That late-night service isn’t an afterthought; it’s a core part of the operation. Whether it’s bar-crawlers pouring in after midnight or neighborhood locals grabbing a slice on the way home, the staff keeps things moving with the precision of a well-oiled kitchen.
The drink menu complements the vibe without overreaching. Ice-cold beers—domestic, local, and imported—are on offer alongside hard seltzers and canned cocktails. While pizza is the main event, the drinks hold their own, offering the kind of no-fuss refreshment you want when you’re halfway through a slice that’s bigger than your head.
Ownership under Milkshake Concepts has brought upgrades in branding and operations without dulling the restaurant’s identity. The group has smartly leaned into Serious Pizza’s rebellious DNA, letting it stay loud, wild, and just a little messy. It remains, at its core, a place for people who want their pizza served with minimal ceremony and maximum flavor.
Dallas has no shortage of pizza joints, but Serious Pizza continues to dominate by staying true to itself—serving massive, flavorful slices in a space that feels like Deep Ellum distilled into a dining experience. It’s not refined, it’s not subtle, and it doesn’t need to be. That’s the point.
