by Ned Steel IV
I’ve been accused of being a member of the Grammar Police and I won’t deny that I’m a bit of a pain in the ass when it comes to people using “to” in place of “too” or “your” in place of “you’re” or the misuse of everyone’s favorite trio, “there, their, they’re”. I try to let it go, chalking it up to people being lazy or just not paying attention, but when people start butchering names, my eye starts to twitch.
While perusing the social media craft beer group message boards, I often see Fritz Rahr’s beloved family brewery spelled out as Rarh or Rhar or the ever confusing Rawr. What are we, a pride of lions? I wonder silently if Fritz twinges when he sees this or if he just brushes it off since its probably been happening to his family for generations. But what about Michael Peticolas? Having recently sat down with Michael and his lovely wife, Melissa, I got a little history on the Peticolas name. Knowing what naming their brewery with their family name means to them, it makes MY head hurt when I’m looking over a tap list and read Peticola Seasonal. Really?! I see you have the local Peti Cola on here but I was wondering if you had any aged Crystal Pepsi Cola hidden in the back of the cooler? Some might explain it away as a limit of characters on the menu layout. Those explanations would be rebutted by the next line reading New Belgium Fat Tire. Count the letters and you’ll see that the argument of “not enough space” gets torn to shreds. People that use their own names for businesses want it carry a connotation of respect and recognition. Would it kill you to spell it right? Continue reading
by Ned Steel IV
Listen to your lady (insert wife, husband, significant other, life companion, etc.). Listen and listen well. He/She has your best interests in mind. I have been fortunate to be part of an amazing team with equally amazing partners in a little place called LUCK for the last couple of years and I owe it all to my lady, Chris.
People often come into the restaurant and ask how we got started in all of this, and while I’m always happy to share, we’ve stopped short of enshrining the menu backs with our story. Not saying we won’t at some point, but I thought I’d take this opportunity to get it down in print. And also, I have more freedom here to ramble where I often feel like speeding up the story when people are trying to dine. Continue reading
by Ned Steel
I didn’t want to go. I didn’t fancy myself as much of a “people person”. I mean don’t get me wrong, it’s not like I was anti-social or anything but talking to complete strangers about something, even if I was passionate about the subject, was a foreign concept to me. But I had been asked by a friend to go. Someone I respected. Someone that was counting on me to make some new friends.
I drove past the small shop twice before realizing where it was, but that was probably in part because I was looking for a place called Stubby’s rather than what was written up on the marquee, “Texas Brewing Inc.”. After gathering myself, I nervously made my way inside, looked around the small room filled with tables, beer, and people. People with anxious eager faces. I’m not sure what it was that made my switch turn on. Maybe it was the looks on those faces… eager to please. Maybe it was that they looked more nervous than I was. Whatever it was, I felt comfortable in my own skin and caught the eye of one of the fellows in the corner. Continue reading