For decades, HEB was the grocery store Texans kept a shared secret about. If you grew up in Kerrville, Corpus, or San Antonio, you knew. If you lived in Dallas or Fort Worth, you had to settle for hearing about it from in-laws or picking up a cooler of butter tortillas on the way back from Austin. That era is over.
The San Antonio-based chain now has stores in Plano, Frisco, McKinney, Allen, Mansfield, Prosper, and Fort Worth, with more under construction in Rockwall, Irving, Murphy, Bedford, and Forney. Dallas County itself will not have a full H-E-B until the Irving store opens in late 2026, a detail that says a lot about how carefully the company picks its fights.
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