Plan On Bigger & Brighter In Dallas This Holiday Season


The Dallas Convention & Visitors Bureau (Dallas CVB) introduces a citywide partnership with area arts institutions and attractions in the Dallas Arts District, at Fair Park, and throughout Dallas to showcase the full array of holiday events and other activities for everyone in the family to enjoy this holiday season.

Launched for the first time in Dallas, BIGGER & Brighter! is a collaboration between the Dallas CVB and 14 organizations to provide visitors and out of town guests with ideas and easy-to-find details about the holiday activities and special exhibits occurring over the next three months and into the New Year.

“From musicals to holiday spectacles, and festive celebrations – Dallas offers an unforgettable holiday experience for local residents and visitors,” said Phillip J. Jones, president/CEO of the Dallas CVB. “As the number one visitor destination in Texas, the Dallas area has a lot to offer families that will put a holiday twinkle in everyone’s eye,” continued Jones.  

“By bundling several holiday activities under the BIGGER & Brighter! experience we are presenting Dallas as a BIG holiday destination – all with a special Dallas flair,” said Noelle LeVeaux, Chief Marketing Officer for the Dallas CVB. “North Texans know how Dallas transforms into a magical city during the holidays; now we’re inviting people and families living in other Texas cities and neighboring states to come, see and share this incredible Dallas experience,” added LeVeaux.

The collection of BIGGER & Brighter! events includes free and paid concerts in the Arts District with hundreds of sparkling lights and a boutique shopping experience; award-winning musicals and other new and returning performances throughout the city; a new exhibition at the Dallas Arboretum and Botanical Garden featuring a Victorian collection of three-dimensional, life-size gazebos filled with charming holiday characters made famous in the 12 Days of Christmas; Santa’s Workshop and indoor skating rink at Sparkle!; a Christmas Market, and City Lights, downtown’s free official tree lighting celebration complete with fireworks, musical performances and the arrival of Santa Claus. Santa Claus also makes an appearance high above Dallas with his elves at the GeO-Deck at Reunion Tower.


Want to take a break from the holiday festivities and explore arts and cultural activities with your out of town guests? BIGGER & Brighter! also offers other special events taking place during the holiday season including 2theXtreme:MathAlive! at the Perot Museum of Nature and Science; Bouquets: French Still-Life Painting from Chardin to Matisse at the Dallas Museum of Art, The Mary Baskett Collection of Japanese Fashion at the Crow Collection of Asian Art; and Provocations: The Architecture and Design of Heatherwick Studio at the Nasher Sculpture Center.

BIGGER & Brighter will culminate with Dallas’ unique ringing in of the new year during the eighth annual Big D NYE, the largest New Year’s Eve celebration in the Central Time Zone. Last year’s New Year’s celebration drew more than 40,000 people to Victory Park in Downtown Dallas.

For more information on these events and to purchase tickets please visit their website.

The following partners invite you to celebrate the season with a BIG holiday moment in Dallas – where the holidays are BIGGER & Brighter!

BIGGER & Brighter! Events

The Dallas Arboretum: The 12 Days of Christmas | November 16 – January 4

AT&T Performing Arts Center: Reliant Lights Your Holidays | December 6

AT&T Performing Arts Center Broadway Series: ONCE | December 17 – 28 & Blue Man Group December 30 – January 4

Dallas Theater Center: A Christmas Carol | November 25- December 27

AT&T Performing Arts Center presents at the Majestic Theater: Rudolph The Red-Nosed Reindeer: The Musical | December 16 – 21

Fair Park, TX: Holiday Lights | November 1 – December 25

Fair Park, TX: Chi Omega Christmas Market | November 19 – 22

Downtown Dallas, Inc.: City Lights | November 22 – December 25

Dallas Summer Musicals: A Christmas Story, the Musical | December 2 – 14

Dallas Arts District: Holidays In The District | December 6

Dallas Symphony Orchestra: Christmas at the DSO | December 5 – 21

Dallas Museum of Art: Bouquets: French Still-Life Painting from Chardin to Matisse October 26 – February 8

Perot Museum of Nature and Science: 2theXtreme: MathAlive! | September 27- January 4

GeO-Deck @ Reunion Tower: Santa at the GeO-Deck | November 28 – December 23

Hilton Anatole Dallas: Sparkle! Christmas at the Anatole | November 28 – January 4

Crow Collection of Asian Art: The Mary Basket Collection of Japanese Fashion October 25 – February 22

Nasher Sculpture Center: Provocations: The Architecture and Design of Heatherwick Studio | September 13- January 4

Big D NYE: New Year’s Eve Celebration | December 31

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