Noble 33, the global hospitality group known for its award-winning, high-energy restaurant concepts, debuts in Dallas with the opening of modern Mexican steakhouse Toca Madera. Located in the city’s East Quarter at 2203 Commerce St., Dallas, Texas, 75201, the popular dining concept will begin development in early 2025 with an expected opening in 2026.
This marks Noble 33’s third Texas location following the 2024 opening of Houston’s Toca Madera and soon to open Mēdüzā Mediterrania. Toca Madera Dallas will be the brand’s sixth outpost, with other locations in Los Angeles, Las Vegas, Scottsdale, and Miami – opening this fall.
Toca Madera Dallas will span 13,221 square feet, seating 415 guests across the main dining room and outdoor dining patio in addition to two full-service bars, a lounge, private members’ speakeasy, and a private dining room – all paired with an elevated, high-energy atmosphere and nightly live entertainment.
“This will be the sixth location and one of the largest footprints in the Toca Madera portfolio – a testament to Dallas’s international flair and rich culture,” says Mikey Tanha, Co-founder and CEO of Noble 33. “Bringing our version of a Mexico City Steakhouse to the great city of Dallas has been a longtime goal, and we can’t wait for residents to enjoy the unique and immersive Toca Madera dining experience.”
Toca Madera’s signature design is inspired by the restaurant’s Mexican cuisine reimagined into a modern, organic aesthetic. Bold architectural elements combined with warm luxurious finishes of handcrafted custom woodwork, plush velvet upholsteries, intimate lighting, and biophilic design create a transcending multi-sensory dining experience. Distinct highlights will include ‘The Bird’s Nest,’ an immersive art piece that encapsulates the lounge area in an incredible nest-like structure featuring a lush greenscape in addition to one-of-a-kind art pieces and a sweeping, undulated wood slat ceiling.
“Toca Madera will offer Dallas residents an unparalleled dining experience for a city known for its cuisine. Great detail and attention are given to the architecture, design and soundscape, all combined with an incredible menu for a bespoke dining journey,” says Tosh Berman, Co-founder of Noble 33.
The menu, with Executive Chef Martin Heierling at the helm, will feature Toca Madera’s signature and popular dishes. Guests will be transported to Mexico City through a selection of modern Mexican cuisine prepared with sustainable, organic ingredients. Highlights include the rose-shaped Sashimi Mexicano with ahi tuna, cucumber, avocado, pomegranate, chile de árbol, and leche de tigre and A5 Wagyu Tacos in a crispy wonton shell with kizami wasabi, cali green onions, and micro shiso. At the heart of Toca Madera Dallas’ menu is a carefully curated selection of premium Australian and Japanese beef, starring the show-stopping Flaming Tomahawk, served flaming and floating over salsa verde, presented and sliced by chef tableside.
The dynamic mixology program, helmed by Beverage Director Juan Carlos Santana, emphasizes seasonal ingredients while offering a vast selection of tequila and mezcal. Guests can expect Toca Madera’s cult-favorite cocktails including Como la Flor, served with edible flowers and rose air, engaging all of the senses.
Amplifying the high-touch experience, Toca Madera offers nightly entertainment including live musicians, local and international resident DJs, and fire performers.
Noble 33 looks forward to expanding its footprint with upcoming openings including Mēdüzā Mediterrania in Houston; Mēdüzā Mediterrania and Toca Madera in Miami; and 1587 Prime, the recently announced partnership with Patrick Mahomes and Travis Kelce in Kansas City.
For additional information, visit Toca Madera online at www.tocamadera.com or on Instagram @TocaMadera and find Noble 33 at www.noble33.com or on Instagram @Noble.33.
