The Team Behind il Bracco Is Opening Something New on Knox Street; Here’s What We Know

Robert Quick and Matt Gottlieb have been running Western Addition Restaurant Group since 2018, and their track record in Dallas is hard to argue with. Il Bracco at Preston Center has held the most-booked restaurant ranking on OpenTable month after month. Bobbie’s Airway Grill at Preston-Royal found its footing quickly. Last spring, they took il Bracco to Scottsdale — the group’s first move outside Texas. Now they’re building something new, and it’s coming to Knox Street.

The Main House is set to open in 2027 at 3333 Knox Street, Suite 145 — the former Mashburn space at the corner of Knox and the Katy Trail. The location is the first thing worth understanding about this restaurant. The patio will open directly onto the trail, which means the most coveted seats in the room will be right where the walkers and cyclists are already going.

Knox Street has been building toward something for a while now, with Sant Ambroeus and Théa Mediterranean Rooftop both coming to the same block. The Main House adds an all-day American option to a street that was missing one.

All-day is the piece of this that Western Addition hasn’t done before. The Main House will serve breakfast, lunch, and dinner — a first for the group. The menu will carry the hallmarks Quick and Gottlieb have built their reputation on: fresh entrée salads, sandwiches on house-made bread, proteins butchered in-house daily. Breakfast adds something new to the format. So does a more generous selection of shareable plates, which Quick is framing around the idea of cocktail hour — the brand of grazing that happens naturally at a lake house or a ranch when nobody is in a hurry to sit down for dinner.

The design concept is being handled by Dallas-based MMaison Interiors, and the direction is residential modernism — expansive windows, natural materials, the aesthetic of a well-loved home rather than a purpose-built dining room. Quick describes the inspiration as “beach and lake houses, ranches and family gathering places, where time slows, meals are shared, and a sense of ease is woven into the fabric of daily life.”

That is either a precise vision or marketing language depending on your level of skepticism, but Western Addition has executed that kind of intentionality before. Il Bracco didn’t become the most-booked restaurant in Dallas by accident.

“The Main House is about creating a place people can return to again and again,” Quick said in a statement. “There is a natural conviviality in these beloved family homes, a sense of belonging, and that is what the Main House is built around.” No opening date yet. No full menu yet. More details are expected in the coming months. Follow along at @the.MainHouse.

Leave a comment

Filed under Steven Doyle

Leave a Reply