Tag Archives: Crush Taco

Crush Taco isn’t your typical taqueria, and that’s exactly how owner Mo Assi planned it. Located in Frisco with a second outpost in west Frisco, the fast-casual taco shop delivers something rare in Texas: chef-driven tacos built on a foundation of fine-dining precision, wrapped in laid-back cool.

At the center of this flavorful operation is Mo Assi, a man whose culinary roots run deep through some of Texas’ most esteemed steakhouses. His resume reads like a crash course in polished dining: Lawry’s, The Capital Grille, Perry’s Steakhouse, Dallas Chop House. For over 15 years, Assi worked behind the scenes, mastering classic cooking techniques, building kitchen systems, and learning what it means to run a tight ship. But like many chefs shaped by white tablecloths and bone-in ribeyes, he eventually hungered for something more personal—and a little more fun. That craving turned into Crush Taco.